Conversational AI Heats Up: Perplexity's App and ChatGPT's Search Amplify Search Fun
Perplexity's App Brings Conversations to Search
Perplexity, backed by leading AI researchers, has launched an app that seamlessly integrates conversational AI into search. Simply type your question, and the app's AI assistant responds naturally, offering personalized insights and clarifying complex concepts. Perplexity's AI can also engage in discussions, generate summaries, and assist with tasks like email writing.
ChatGPT's Search Integration Enhances Information Retrieval
OpenAI's ChatGPT, known for its advanced conversational abilities, is now integrated with Bing search. This integration allows users to engage with ChatGPT directly within the search results, asking follow-up questions, getting clarifications, and obtaining a comprehensive understanding of search results. ChatGPT's ability to generate human-like responses enhances the user experience, making search more interactive and intuitive.
EEAT Impact on Conversational Search
Google's E-E-A-T (Expertise-Experience-Authority-Trust) guidelines play a significant role in evaluating the quality of search results. Conversational AI can potentially improve E-E-A-T by:
- Providing Authoritative Information: Conversational AI can draw upon vast knowledge bases to deliver accurate and credible information.
- Demonstrating Expertise: AI assistants can showcase their knowledge and understanding of specific topics, establishing themselves as experts.
- Building Trust: By engaging in natural and helpful conversations, AI assistants can foster trust with users, increasing the likelihood that they will rely on the information provided.
Implications for SEO and Content Creation
Conversational search presents new opportunities for SEO and content creators:
- Optimize for Conversational Queries: Content should be structured to address potential conversational questions and prompts.
- Leverage AI for Content Generation: AI assistants can assist in creating engaging and informative content that aligns with user needs.
- Focus on User Experience: Prioritize content that facilitates natural and seamless conversations.
Conclusion
The integration of conversational AI into search is revolutionizing the user experience, making information retrieval more interactive and intuitive. By leveraging E-E-A-T principles, conversational AI has the potential to enhance search results, while SEO and content creation practices must adapt to embrace this transformative technology.